Our Story


Uncle Willie & CeCe

In October 1996, our founder, Willie Pettigrew, affectionally called, Uncle Willie catered an industry event. There he met the owner of a popular Dallas-based seafood restaurant chain, who expressed his interest in carrying our pecan pie tartlets on the dessert menu. 


On the following Friday, Uncle Willie delivered 50 mini pies to the Lemmon Avenue location. The mini pies were a hit! They sold out in a matter of hours. The demand was overwhelming and Uncle Willie's Pies was started overnight.

The rest is pretty much history.


Now, Uncle Willie’s Pies, under the ownership of Willie's daugher, CeCe, leads the Dallas-Fort Worth area with our consistency in quality and taste in our scratch-made “down-home” desserts with a southern flair.


Our in-depth community involvment is the center of our business. Hosting community events including our Annual Pie-Eating Contest for the Troops every Fourth of July weekend, benefitting homeless veterans and participating in the No Tie Dinner & Dessert Party fundraiser, benefitting AIDS Services of Dallas.